THE FIRST COLLECTIVE OF AGENCIES
DESDOIGTS & ASSOCIÉS JOINS FORCES WITH APPARTEMENT 103
Following the successful acquisition of the Desdoigts & Associés agency, it is now the turn of the Appartement 103 agency to join the Marie Claire Group, thus offering a new branding expertise for premium and luxury brands in the wine and spirits sectors.RETHINKING THE BRANDS OF TOMORROW
By joining the Marie Claire Group and its agency Desdoigts & Associés, Appartement 103 acquires new skills in the fields of brand strategy, information (data mining, social listening...), insights and trends in France and internationally. The agency will be rapidly deployed internationally, particularly in New York and Shanghai within the group's offices.A 'HOUSE OF DESIGN
The agencies Desdoigts & Associés and Appartement 103 will continue to develop autonomously within the ecosystem of the Marie Claire Group, a true "House of Design". This strategy aims to preserve/strengthen the specific know-how of each agency, while allowing them to benefit from transversal synergies in the following 3 areas: branding and packaging, retail and architecture, experience and communication.
News
THE FIRST COLLECTIVE OF AGENCIES
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NOCIBÉ
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MAISON PSYCHE FILM
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FRANCK PROVOST
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MY BLEND
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ABELÉ 1757
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LIERAC HOMME
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ST-RÉMY SIGNATURE
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CLARINS BRIGHT PLUS
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WOODEUM
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LAZARTIGUE
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NICOLAS FEUILLATTE
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ARAKU
One foot in Bombay, one foot in Paris.
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CLARINS
CLARINS, for the sake of women’s beauty.
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NOCIBÉ
Brief
How to revitalize the brand to gain differentiation from historical and emerging competitors and a beauty market in full mutation?Idea
Reposition the brand around a strong idea: proximityBring the brand platform to life with an impactful and modern identity, embodying the brand idea and the founding values of the brand: attentive, generous, spontaneous.
Decline this new identity on all the brand's media.
Expertises
BRAND PLATFORM - BRAND STRATEGY - BRANDING - VISUAL IDENTITY
MAISON PSYCHE FILM
Brief
Create and strong and impactful visual identity and brand territory for one of the most high-end perfume existing, shaped by time into oak barrels in the manner of the finest cognac.Idea
Designing of an identity at the crossroads of the spirits and beauty worlds with the butterfly as its emblem.An impactful brand territory, notably with the creation of a packaging ritual echoing the gestures of the butterfly's wings during its flight.
Expertises
BRAND EXPERIENCE - brand identity - Packaging - VISUAL IDENTITYFRANCK PROVOST
Brief
How to create a hair care brand that provides the best of both worlds: a clean beauty composition and a technical approach.Idea
A range with a bold identity: simple and pure.Natural and mineral ingredients inspired a natural-tone-color-palette and a classic yet joyful typeface.
Franck Provost is now a pioneer of clean hair care movement.
Expertises
MY BLEND
Brief
To design a differentiating and impactful identity for a brand whose ambition is to revolutionise the beauty of tomorrow.Idea
Back to the roots: A minimalist and pure identity. Simplicity, expertise and efficiency are combined in an uncompromising creation for true and essential beauty, perfectly embodying the myBlend promise: Strong, healthy, and radiant skin.Expertises
BRAND EXPERIENCE - BRAND PLATFORM - DESIGN VOLUME - INNOVATION & TRENDS - Packaging - VISUAL IDENTITY
ABELÉ 1757
Brief
Henri Abelé is the 5th oldest champagne house.To create a new differentiating positioning and redefine the visual identity of the brand as well as its entire range of products to ensure its move upmarket.
Idea
To position Henri Abelé as a confidential jewel that has to be found and that we are eager to share, illustrated by an emblem representing the door of its cellars.An identity based on the know-how acquired by the brand for more than two and a half centuries, its human scale and its long-term approach, which allows the wines to reach a perfect maturity to make exceptional champagnes.
Expertises
BRAND PLATFORM - BRAND TERRITORY - NAMING - Packaging - VISUAL IDENTITY
LIERAC HOMME
Brief
Revitalize the image of the men's range by moving upmarket and simplifying the messages for men.Idea
To create an identity for men within the Lierac universe.A direct, uncluttered approach that is in tune with the times, based on simplicity and efficiency.
Expertises
ADVERTISING - BENCHMARK & AUDIT - BRAND CONTENT - BRAND TERRITORY - BRANDING - INNOVATION & TRENDS - Packaging - VISUAL IDENTITY
ST-RÉMY SIGNATURE
Brief
Search for a name, create a specific volume design and a unique and differentiating visual identity for the new brandy of the world leader Saint-Rémy.Idea
A "Signature" bottle full of roundness, softness and elegance, perfectly illustrating the vision of master blender Cécile Roudaut for her first original creation.Expertises
Packaging - VISUAL IDENTITY - VOLUME & PACKAGING DESIGN
CLARINS BRIGHT PLUS
Brief
Clarins, the European leader in women's cosmetics, asked the agency to work on a new bottle shape specially tailored for the Asian market for the re-launch of its Bright Plus serum in 2020.Idea
A more premium volume, all in roundness and softness for a product conveying modernity but also lightness, freshness and delicacy.A new serum that is more up to date and in line with the new expectations of women.
Expertises
Packaging - VISUAL IDENTITY - VOLUME & PACKAGING DESIGN
WOODEUM
Brief
Woodeum, specialist of new generation, made from solid wood, low-carbon building, wishes to renew its brand image and the way the brand communicates.Idea
We repositioned the brand around its core values: pioneer spirit, expertise, commitment and respect by creating a new style.We created new communications media aligned with the brand’s new image.
Expertises
LAZARTIGUE
Brief
Lazartigue, a hair care expert, wishes to renew its brand’s and packaging’s identity in order to display the brand’s new positioning statement.Idea
We portrayed the brand’s historical naturality by creating a graphic and colour universe and a vegan and botanical visual.Expertises
NICOLAS FEUILLATTE
Brief
NICOLAS FEUILLATTE (the first brand sold in France and the 3rd largest brand in the world) asked DESDOIGTS ET ASSOCIÉS to redefine its new visual identity, the entire range of products and its move upmarket.Idea
A new emblem that repositioned NICOLAS FEUILLATTE as the biggest champagne brand of winegrowers, where men and nature merge into a more authentic, more emotional and more qualitative symbol.Expertises
BRAND PLATFORM - BRAND TERRITORY - MOTION DESIGN - Packaging
ARAKU
Brief
Araku is the largest coffee plantation in the world,both certified in organic and bio dynamic
agriculture.
The brand was born from a social project
gathering 10 000 farmers entrepreneurs
under the same cooperative.
We’ve been asked to design the brand’s very first boutique.
in Paris.
Idea
One foot in Bombay, one foot in Paris.A very parisian bistro space with 2 zincs to savour and share.
A very indian atmosphere, full of energy with its floor at the Araku brand’s colours and its forest decor that carries us at the heart of the Araku’s valley plantations.
Expertises
BRAND CONTENT - INTERIOR DESIGN
CLARINS
Brief
CLARINS the European leader in cosmetics for women questioned the coherence across their product ranges. Including the perceived value of the brands’ products and the aging of part of their clientel.Idea
Clarify, modernise and reconstruct the emotional values of Clarins.A redefinition of the brand’s codes by creating a system of logic, according to theme. Creating added perceived value in technicality and status.
A new brand spirit that is more actual, more statutory and more in line with the founding values of the brand.
GRAND PRIX STRATÉGIES DU DESIGN
PENTAWARD D'ARGENT
PRIX SUPER DESIGN
