TEVA

Brief

How to prove the engagement of the brand TEVA (world leader in generic medicines) and embody this as its ‘customer pact.’

Idea

A new graphic guideline that improves adherence and safety in medical use.
Clearer packaging that is more legible, identifiable and simpler to use.
A new colour system was created that distinguished the difference between the medications for the patient and easier identification for the pharmacist.

PRIX DE L’INNOVATION PHARMAPACK 2015