We’ve been asked to rebuild the brand platform and visual identity of the world's brandy leader, SAINT-REMY, and to apply this new expression to all supports of the brand.
Idea
We rebuilded the SAINT-REMY brand identity around a new symbol: “the lion armed with an axe”.
We studied the history of the brandy and found a relevant symbol in relation to the origin of the product (“Brandewjin” which means “burnt wine” in Norwegian) and to the DNA of the brand (every blazons of Norwegian kings are constructed around lions armed with an axe).