MARIONNAUD

Brief

Rethink the beauty range of Marionnaud and assure its credibility.
Rejuvenate its target, to better express its positioning.

Idea

Install strong brand codes to promote the brand status. Differentiate between the ranges by redefining the experience of buying beauty products in multiple. (The reason for the ampersand is symbol.) And create a scenography of textures to highlight the brands sensuality.