MAISON PSYCHE FILM

Brief

Create and strong and impactful visual identity and brand territory for one of the most high-end perfume existing, shaped by time into oak barrels in the manner of the finest cognac.

Idea

Designing of an identity at the crossroads of the spirits and beauty worlds with the butterfly as its emblem.
An impactful brand territory, notably with the creation of a packaging ritual echoing the gestures of the butterfly's wings during its flight.