Laroche is a name of note within the Chablis appellation. To co-inside with the numerous vineyards Laroche had acquired abroad, the company wanted to develop a strong and aspirational brand to ensure its development as a reference as an international French brand.
To pass from its incarnation as a wine producer, to a brand. This was done by developing an emblem, a territory and a tone of communication that is distinctive and feminine. (Breaking with the straditional codes of the sector.) Capitalising on the brands new positioning. ‘A return to the senses.’ (See, feel and taste.)