Define for La Maison du Chocolat, a territory, style and experience that can accompany the brand in its evolution to being a more premium brand.
Idea
To place chocolate to the level of ‘Art,’ by creating a whole new universe for La Maison du Chocolate. Uplifting its status in parallel to a luxury (fashion) house, rather than a brand.
With this in mind all of the codes of a luxury (fashion) house were deployed; bringing together and valorising its expertise, sensory experience, scenography and rituals.