ABELÉ 1757


Henri Abelé is the 5th oldest champagne house.
To create a new differentiating positioning and redefine the visual identity of the brand as well as its entire range of products to ensure its move upmarket.


To position Henri Abelé as a confidential jewel that has to be found and that we are eager to share, illustrated by an emblem representing the door of its cellars.
An identity based on the know-how acquired by the brand for more than two and a half centuries, its human scale and its long-term approach, which allows the wines to reach a perfect maturity to make exceptional champagnes.