Create Hager as a master brand, by regrouping the different brands of Hager under one name. Federating the group’s actions, better drive its values and ensure a development as an international group.
Repositioning the group’s image, ensuring its identity and territory of expression.
Idea
Creation of a brand territory and system that is signified by a symbol that cuts across whole brand; the ‘Colon.’ Thus embodying a key element of the brands positioning as a ‘brand with solutions.’
A group that really is united and human.