"I want our company to be futureproof. How can we pass on a healthy group that understands and anticipates the profound changes in the automotive sector?" Marc Faurie - Chairman - Faurie Group.
Idea
Refocus the brand around its founding values: expertise, respect, facilitation, passion for service and agility. Reposition the company as a mobility group rather than an automobile dealership by developing ancillary services. Capitalise on the "F" in Faurie to illustrate its positioning and translate it into the baseline: "Avancer Autrement".