ESKA is the worldwide leader in 100% recycled cardboard.
Redefine the brand platform in order to turn the brand’s status from “raw material provider” to a “partner” for brands.


We positioned ESKA as architects of identity materials, in order to position it as a premium and creative partner for brands and their packaging solutions.

Therefore, we created ESKA Gallery, a new place for creative inspiration, supporting the brand’s new style.