CLARINS the European leader in cosmetics for women wanted to extend its offer to men.
How could CLARINS benefit from its brand capital, without betraying its female clientel?
How do you seduce a male clientele to a brand that, ‘till now is exclusively feminine?


Creation of the brand CLARINS FOR MEN supported by a new language in the form of pictograms.
A simple idea, a language exclusively masculine with a dose of humour and short product range for an immediate impact. (Number two worldwide in six months.)