Clarins, the European leader in women's cosmetics, asked the agency to work on a new bottle shape specially tailored for the Asian market for the re-launch of its Bright Plus serum in 2020.
Idea
A more premium volume, all in roundness and softness for a product conveying modernity but also lightness, freshness and delicacy.
A new serum that is more up to date and in line with the new expectations of women.