CLARINS the European leader in cosmetics for women questioned the coherence across their product ranges. Including the perceived value of the brands’ products and the aging of part of their clientel.
Clarify, modernise and reconstruct the emotional values of Clarins.
A redefinition of the brand’s codes by creating a system of logic, according to theme. Creating added perceived value in technicality and status.
A new brand spirit that is more actual, more statutory and more in line with the founding values of the brand.
GRAND PRIX STRATÉGIES DU DESIGN
PRIX SUPER DESIGN