ATLANTIC

Brief

Rebuild the brands identity by differentiating the two main brand groups, Atlantic and thermor. Each brand offering a specific brand territory in terms of communication (branding) and industrial design (products.)

Idea

Signify through their visual identity, Atlantic’s multiplicity of expertise.
(Heating, air conditioning, new energies.)
An image of movement and a personality of modern brand, which is applied across the identity. Right down to the product design.