What does a cleaning brand look like that incarnates the trends of the marketplace and the needs of the consumer? (Made in France, efficient, Innovate, Authentic.)
Idea
Paulette.
A brand of legendary efficiency that has created a real difference to a marketplace that is often dominated by brands codes of disembodied efficiency.
This trusted brand, lively and real, shows its confidence through a character ‘Paulette,’ who embodies authenticity and Frenchness.