PACKAGING
VAJA by SHABO
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MAISON PSYCHE
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MAISON PSYCHE FILM
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FRANCK PROVOST
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MY BLEND
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ABELÉ 1757
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LIERAC HOMME
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VAJA by SHABO
Brief
To develop an exclusive range. The rarest vintage wines of Shabo, selected, aged and kept at the estate. They are brought together in a collection of exceptional refinement.Idea
The vine boletus, its bark, its movement, its nodes: it is the link between the soil, the plant and the sky. It is the precious icon of the exclusive collection. Vaja's signature marks the precious bottles.Expertises
BRAND TERRITORY - Packaging - VISUAL IDENTITY
MAISON PSYCHE
Brief
Create and strong and impactful visual identity and brand territory for one of the most high-end perfume existing, shaped by time into oak barrels in the manner of the finest cognac.Idea
Designing of an identity at the crossroads of the spirits and beauty worlds with the butterfly as its emblem.An impactful brand territory, notably with the creation of a packaging ritual echoing the gestures of the butterfly's wings during its flight.
Expertises
BRAND EXPERIENCE - brand identity - Packaging - VISUAL IDENTITY
MAISON PSYCHE FILM
Brief
Create and strong and impactful visual identity and brand territory for one of the most high-end perfume existing, shaped by time into oak barrels in the manner of the finest cognac.Idea
Designing of an identity at the crossroads of the spirits and beauty worlds with the butterfly as its emblem.An impactful brand territory, notably with the creation of a packaging ritual echoing the gestures of the butterfly's wings during its flight.
Expertises
BRAND EXPERIENCE - brand identity - Packaging - VISUAL IDENTITYFRANCK PROVOST
Brief
How to create a hair care brand that provides the best of both worlds: a clean beauty composition and a technical approach.Idea
A range with a bold identity: simple and pure.Natural and mineral ingredients inspired a natural-tone-color-palette and a classic yet joyful typeface.
Franck Provost is now a pioneer of clean hair care movement.
Expertises
MY BLEND
Brief
To design a differentiating and impactful identity for a brand whose ambition is to revolutionise the beauty of tomorrow.Idea
Back to the roots: A minimalist and pure identity. Simplicity, expertise and efficiency are combined in an uncompromising creation for true and essential beauty, perfectly embodying the myBlend promise: Strong, healthy, and radiant skin.Expertises
BRAND EXPERIENCE - BRAND PLATFORM - DESIGN VOLUME - INNOVATION & TRENDS - Packaging - VISUAL IDENTITY
ABELÉ 1757
Brief
Henri Abelé is the 5th oldest champagne house.To create a new differentiating positioning and redefine the visual identity of the brand as well as its entire range of products to ensure its move upmarket.
Idea
To position Henri Abelé as a confidential jewel that has to be found and that we are eager to share, illustrated by an emblem representing the door of its cellars.An identity based on the know-how acquired by the brand for more than two and a half centuries, its human scale and its long-term approach, which allows the wines to reach a perfect maturity to make exceptional champagnes.
Expertises
BRAND PLATFORM - BRAND TERRITORY - NAMING - Packaging - VISUAL IDENTITY
LIERAC HOMME
Brief
Revitalize the image of the men's range by moving upmarket and simplifying the messages for men.Idea
To create an identity for men within the Lierac universe.A direct, uncluttered approach that is in tune with the times, based on simplicity and efficiency.
