NAMING
ABELÉ 1757
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ABELÉ 1757
Brief
Henri Abelé is the 5th oldest champagne house.To create a new differentiating positioning and redefine the visual identity of the brand as well as its entire range of products to ensure its move upmarket.
Idea
To position Henri Abelé as a confidential jewel that has to be found and that we are eager to share, illustrated by an emblem representing the door of its cellars.An identity based on the know-how acquired by the brand for more than two and a half centuries, its human scale and its long-term approach, which allows the wines to reach a perfect maturity to make exceptional champagnes.
