BRAND TERRITORY
ABELÉ 1757
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LIERAC HOMME
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ABELÉ 1757
Brief
Henri Abelé is the 5th oldest champagne house.To create a new differentiating positioning and redefine the visual identity of the brand as well as its entire range of products to ensure its move upmarket.
Idea
To position Henri Abelé as a confidential jewel that has to be found and that we are eager to share, illustrated by an emblem representing the door of its cellars.An identity based on the know-how acquired by the brand for more than two and a half centuries, its human scale and its long-term approach, which allows the wines to reach a perfect maturity to make exceptional champagnes.
Expertises
BRAND PLATFORM - BRAND TERRITORY - NAMING - Packaging - VISUAL IDENTITY
LIERAC HOMME
Brief
Revitalize the image of the men's range by moving upmarket and simplifying the messages for men.Idea
To create an identity for men within the Lierac universe.A direct, uncluttered approach that is in tune with the times, based on simplicity and efficiency.
