BRAND & RETAIL
Faurie moving on
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ARAKU
One foot in Bombay, one foot in Paris.
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DALKIA SHOWROOM
Dalkia, the new driving force in energy efficiency. Including interactive spaces which are at the heart of its business activity.
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LA MERINGAIE
La Meringaie, greed and delicate.
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DALKIA
Dalkia, the new driving force in energy efficiency. Including interactive spaces which are at the heart of its business activity.
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TBS
TBS, Between land and sea.
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LA MAISON DU CHOCOLAT
La Maison du Chocolat, when chocolate becomes an Art.
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CONFODECO
Confodeco, trends that leave the magazines to settle in the stores!
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Faurie moving on
Brief
"I want our company to be futureproof. How can we pass on a healthy group that understands and anticipates the profound changes in the automotive sector?" Marc Faurie - Chairman - Faurie Group.Idea
Refocus the brand around its founding values: expertise, respect, facilitation, passion for service and agility. Reposition the company as a mobility group rather than an automobile dealership by developing ancillary services. Capitalise on the "F" in Faurie to illustrate its positioning and translate it into the baseline: "Avancer Autrement".Expertises
BRAND PLATFORM - BRAND TERRITORY - VISUAL IDENTITY
ARAKU
Brief
Araku is the largest coffee plantation in the world,both certified in organic and bio dynamic
agriculture.
The brand was born from a social project
gathering 10 000 farmers entrepreneurs
under the same cooperative.
We’ve been asked to design the brand’s very first boutique.
in Paris.
Idea
One foot in Bombay, one foot in Paris.A very parisian bistro space with 2 zincs to savour and share.
A very indian atmosphere, full of energy with its floor at the Araku brand’s colours and its forest decor that carries us at the heart of the Araku’s valley plantations.
Expertises
BRAND CONTENT - INTERIOR DESIGN
DALKIA SHOWROOM
Brief
Dalkia, despite its 80 years experience in the energy field, still suffers from a lack of notoriety and is unable to communicate effectively its expertises. How to move from a language of engineers to a form of communication more accessible to the public.Idea
Write a scenario including the expertises and introduce a mascot to help comprehension for all ages.Expertises
BRAND CONTENT - BRAND TERRITORY - EXPERTISES - INTERIOR DESIGN
LA MERINGAIE
Brief
Imagine a fresh, delicate and greedy universe around the meringue.Idea
To design a virual identity as a symbol of an art and a gesture.To showcase the know how through the preparation of the meringues.
To evoke the lightness through a sculptured wall inspired by the whipped cream
Expertises
BRAND CONTENT - BRAND TERRITORY - INTERIOR DESIGN - Packaging - VISUAL IDENTITY
DALKIA
Brief
Create a new showcase for Dalkia to express the expertise of the brand.Imagine a collective area that accommodates all the different skills of Dalkia.
Idea
A hive of energy and colour. A highly interactive space connecting Dalkia to its customers.Expertises
INNOVATION & TRENDS - INTERIOR DESIGN - VISUAL IDENTITY
TBS
Brief
Accompany TBS’s positioning, redefining the brand and style of instore experience.Idea
Promote the brand in affirming its commitment to nature, comfort and the sea and re-anchor the brands expertise to its original territory, the sea.Create a shopping experience in a new concept store, ‘Pontoon’ which symbolises the new brand positioning, ‘Between land and sea.’
Expertises
BRAND PLATFORM - BRAND TERRITORY - INNOVATION & TRENDS - INTERIOR DESIGN - Packaging - STYLE BOOK - VISUAL IDENTITY
LA MAISON DU CHOCOLAT
Brief
Define for La Maison du Chocolat, a territory, style and experience that can accompany the brand in its evolution to being a more premium brand.Idea
To place chocolate to the level of ‘Art,’ by creating a whole new universe for La Maison du Chocolate. Uplifting its status in parallel to a luxury (fashion) house, rather than a brand.With this in mind all of the codes of a luxury (fashion) house were deployed; bringing together and valorising its expertise, sensory experience, scenography and rituals.
Expertises
BRAND EXPERIENCE - BRAND PLATFORM - BRAND TERRITORY - INNOVATION & TRENDS - INTERIOR DESIGN - Packaging - PUBLISHING - Visual Art Direction - VISUAL IDENTITY
CONFODECO
Brief
Conforama, a French furnishings leader that is peri-urban wanted to launch a new city centre offer with a focus on home decoration.What kind of brand experience and offer could be dispensed in a city centre?
Idea
Today, interior decoration is more embodied by the magazines than by the stores.Confodeco, the first ‘magazine to store’ that offers all home decoration live…
To be always on the same page!
The new brand consulting service for home decoration, for those who look for products in town and ‘deco’ services. Completely adapted to the trends of urban living.
Rework the offer to target an urban audience and create an area that is evolving and accessible. Featuring the latest trends and contemporary objects.
GOLDEN BRICK FOR BEST RETAIL STORE
