BRAND & PRODUCT
VAJA by SHABO
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FRANCK PROVOST
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MY BLEND
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CLARINS
CLARINS, for the sake of women’s beauty.
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SHABO
Shabo Wine & Spirits, Made from the Grape.
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CERFRANCE
Cerfrance, an association of men from different territories, looking towards the same direction.
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CERFRANCE – TV ADVERTISING CAMPAIGN 2016
Cerfrance, an association of men from different territories, looking towards the same direction.
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ARDEA
Paulette, the cleaning terror.
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NUXE
Nuxe, Nature is prodigious.
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MARIONNAUD
Marionnaud, beauty & skin expert.
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TEVA
TEVA, a brand committed to the quality of life of its patients.
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ARDEA – FILM
Paulette, the cleaning terror.
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TBS
TBS, Between land and sea.
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LAROCHE
Laroche, Art of the Senses.
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LA MAISON DU CHOCOLAT
La Maison du Chocolat, when chocolate becomes an Art.
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LA BELLE ILOISE
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CARREFOUR
Cosmetic Design, Paris. Beauty is not a luxury it is a right.
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CLARINS MEN
Clarins Men, long live men’s skin.
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YVES SAINT LAURENT
Yves Saint Laurent, knows women better so as to reveal their true beauty.
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ATLANTIC
Atlantic. A great French brand, a leader in thermal comfort.
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MOUNT GAY
Mount Gay 1703, The oldest rum in the world.
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CERFRANCE – TV ADVERTISING CAMPAIGN 2016
Cerfrance, an association of men from different territories, looking towards the same direction.
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VAJA by SHABO
Brief
To develop an exclusive range. The rarest vintage wines of Shabo, selected, aged and kept at the estate. They are brought together in a collection of exceptional refinement.Idea
The vine boletus, its bark, its movement, its nodes: it is the link between the soil, the plant and the sky. It is the precious icon of the exclusive collection. Vaja's signature marks the precious bottles.Expertises
BRAND TERRITORY - Packaging - VISUAL IDENTITY
FRANCK PROVOST
Brief
How to create a hair care brand that provides the best of both worlds: a clean beauty composition and a technical approach.Idea
A range with a bold identity: simple and pure.Natural and mineral ingredients inspired a natural-tone-color-palette and a classic yet joyful typeface.
Franck Provost is now a pioneer of clean hair care movement.
Expertises
MY BLEND
Brief
To design a differentiating and impactful identity for a brand whose ambition is to revolutionise the beauty of tomorrow.Idea
Back to the roots: A minimalist and pure identity. Simplicity, expertise and efficiency are combined in an uncompromising creation for true and essential beauty, perfectly embodying the myBlend promise: Strong, healthy, and radiant skin.Expertises
BRAND EXPERIENCE - BRAND PLATFORM - DESIGN VOLUME - INNOVATION & TRENDS - Packaging - VISUAL IDENTITY
CLARINS
Brief
CLARINS the European leader in cosmetics for women questioned the coherence across their product ranges. Including the perceived value of the brands’ products and the aging of part of their clientel.Idea
Clarify, modernise and reconstruct the emotional values of Clarins.A redefinition of the brand’s codes by creating a system of logic, according to theme. Creating added perceived value in technicality and status.
A new brand spirit that is more actual, more statutory and more in line with the founding values of the brand.
GRAND PRIX STRATÉGIES DU DESIGN
PENTAWARD D'ARGENT
PRIX SUPER DESIGN
Expertises
BRAND TERRITORY - DESIGN VOLUME - INNOVATION & TRENDS - VISUAL IDENTITY
SHABO
Brief
To construct a strong and premium brand portfolio for range of Ukrainian wines and spirits so as to prepare and assure their international development.Idea
Put in place the brand’s essence, the grape. A sign of quality and wealth from a Ukrainian vineyard.Expertises
BRAND PLATFORM - BRAND TERRITORY - DRAMATIZATION & EVENT DESIGN - INNOVATION & TRENDS - Packaging - PUBLISHING - STYLE BOOK - VISUAL IDENTITY
CERFRANCE
Brief
To restore meaning to the brand and federate all the members of the networks, main actor of collective brand dynamic.Idea
To present the reality of the brand : an association of men from different territories, looking towards the same direction.Expertises
BRAND TERRITORY - VISUAL IDENTITY
CERFRANCE – TV ADVERTISING CAMPAIGN 2016
Brief
To restore meaning to the brand and federate all the members of the networks, main actor of collective brand dynamic.Idea
To present the reality of the brand : an association of men from different territories, looking towards the same direction.Expertises
ADVERTISING - BRAND TERRITORY - VISUAL IDENTITYARDEA
Brief
What does a cleaning brand look like that incarnates the trends of the marketplace and the needs of the consumer? (Made in France, efficient, Innovate, Authentic.)Idea
Paulette.A brand of legendary efficiency that has created a real difference to a marketplace that is often dominated by brands codes of disembodied efficiency.
This trusted brand, lively and real, shows its confidence through a character ‘Paulette,’ who embodies authenticity and Frenchness.
Expertises
BRAND TERRITORY - INNOVATION & TRENDS - NAMING - Packaging - VISUAL IDENTITY
NUXE
Brief
Refresh the Nuxe packaging and enforce the brands founding values.(Naturalness, performance and sensuality.)
Idea
An art direction, modern and contemporary; placing nature and its performance at the heart of the brand.Expertises
Packaging - Photography - Visual Art Direction - VISUAL IDENTITY
MARIONNAUD
Brief
Rethink the beauty range of Marionnaud and assure its credibility.Rejuvenate its target, to better express its positioning.
Idea
Install strong brand codes to promote the brand status. Differentiate between the ranges by redefining the experience of buying beauty products in multiple. (The reason for the ampersand is symbol.) And create a scenography of textures to highlight the brands sensuality.Expertises
BRAND PLATFORM - Packaging - Visual Art Direction - VISUAL IDENTITY
TEVA
Brief
How to prove the engagement of the brand TEVA (world leader in generic medicines) and embody this as its ‘customer pact.’Idea
A new graphic guideline that improves adherence and safety in medical use.Clearer packaging that is more legible, identifiable and simpler to use.
A new colour system was created that distinguished the difference between the medications for the patient and easier identification for the pharmacist.
PRIX DE L’INNOVATION PHARMAPACK 2015
Expertises
BENCHMARK & AUDIT - BRAND TERRITORY - Packaging - Photography - Visual Art Direction - VISUAL IDENTITY
ARDEA – FILM
Brief
What does a cleaning brand look like that incarnates the trends of the marketplace and the needs of the consumer? (Made in France, efficient, Innovate, Authentic.)Idea
Paulette.A brand of legendary efficiency that has created a real difference to a marketplace that is often dominated by brands codes of disembodied efficiency.
This trusted brand, lively and real, shows its confidence through a character ‘Paulette,’ who embodies authenticity and Frenchness.
Expertises
BRAND TERRITORY - INNOVATION & TRENDS - NAMING - Packaging - VISUAL IDENTITYTBS
Brief
Accompany TBS’s positioning, redefining the brand and style of instore experience.Idea
Promote the brand in affirming its commitment to nature, comfort and the sea and re-anchor the brands expertise to its original territory, the sea.Create a shopping experience in a new concept store, ‘Pontoon’ which symbolises the new brand positioning, ‘Between land and sea.’
Expertises
BRAND PLATFORM - BRAND TERRITORY - INNOVATION & TRENDS - INTERIOR DESIGN - Packaging - STYLE BOOK - VISUAL IDENTITY
LAROCHE
Brief
Laroche is a name of note within the Chablis appellation. To co-inside with the numerous vineyards Laroche had acquired abroad, the company wanted to develop a strong and aspirational brand to ensure its development as a reference as an international French brand.Idea
To pass from its incarnation as a wine producer, to a brand. This was done by developing an emblem, a territory and a tone of communication that is distinctive and feminine. (Breaking with the straditional codes of the sector.) Capitalising on the brands new positioning. ‘A return to the senses.’ (See, feel and taste.)Expertises
ADVERTISING - BENCHMARK & AUDIT - BRAND PLATFORM - BRAND TERRITORY - Packaging - PUBLISHING - Visual Art Direction - VISUAL IDENTITY
LA MAISON DU CHOCOLAT
Brief
Define for La Maison du Chocolat, a territory, style and experience that can accompany the brand in its evolution to being a more premium brand.Idea
To place chocolate to the level of ‘Art,’ by creating a whole new universe for La Maison du Chocolate. Uplifting its status in parallel to a luxury (fashion) house, rather than a brand.With this in mind all of the codes of a luxury (fashion) house were deployed; bringing together and valorising its expertise, sensory experience, scenography and rituals.
Expertises
BRAND EXPERIENCE - BRAND PLATFORM - BRAND TERRITORY - INNOVATION & TRENDS - INTERIOR DESIGN - Packaging - PUBLISHING - Visual Art Direction - VISUAL IDENTITY
LA BELLE ILOISE
Brief
Support the development of the brand by defining its new territory and rethink the brand’s containers.Idea
A business model of ‘bundling’ was used to give a new life to the brand. This was done by developing a series of containers that are ‘decorative and gourmet.’ Thus making the purchaser want to store and/or use as a gift for either oneself or friends.Expertises
BRAND TERRITORY - INNOVATION & TRENDS - NAMING - Packaging - VISUAL IDENTITY
CARREFOUR
Brief
Becoming a real alternative to other national brands by offering over 600 credible and accessible, quality products.Idea
Rethink what really is the role of a distributor brand? Draw on the premium beauty codes of the marketplace. Create a brand portfolio of aspirational products for every consumer type.Expertises
BRAND TERRITORY - INTERBRANDING - Packaging - VISUAL IDENTITY
CLARINS MEN
Brief
CLARINS the European leader in cosmetics for women wanted to extend its offer to men.How could CLARINS benefit from its brand capital, without betraying its female clientel?
How do you seduce a male clientele to a brand that, ‘till now is exclusively feminine?
Idea
Creation of the brand CLARINS FOR MEN supported by a new language in the form of pictograms.A simple idea, a language exclusively masculine with a dose of humour and short product range for an immediate impact. (Number two worldwide in six months.)
Expertises
BENCHMARK & AUDIT - BRAND TERRITORY - DESIGN VOLUME - INNOVATION & TRENDS - Packaging - VISUAL IDENTITY
YVES SAINT LAURENT
Brief
Develop a new skincare range that reflects the brand’s core values. (Integrity, simplicity, elegance.)Idea
Reinvent a pure movement of beauty, with a style minimalist, in line with the brands new philosophy, ‘Body & Soul.’Expertises
BRAND TERRITORY - INNOVATION & TRENDS - Packaging - VISUAL IDENTITY - Volume
ATLANTIC
Brief
Rebuild the brands identity by differentiating the two main brand groups, Atlantic and thermor. Each brand offering a specific brand territory in terms of communication (branding) and industrial design (products.)Idea
Signify through their visual identity, Atlantic’s multiplicity of expertise.(Heating, air conditioning, new energies.)
An image of movement and a personality of modern brand, which is applied across the identity. Right down to the product design.
Expertises
BENCHMARK & AUDIT - BRAND PLATFORM - BRAND TERRITORY - INNOVATION & TRENDS - Product Design - PUBLISHING - STYLE BOOK - VISUAL IDENTITY
MOUNT GAY
Brief
How do you reposition the brand Mount Gay so that it can compete with its rival premium whisky and cognac brands?Idea
Mount Gay Rum is an artisan brand of where the highest premium rum is 300 years old, the oldest rum in the world.In the optic of making the brand more premiums, the brand group RÉMY COINTREAU anchored the brand around its history. This was done by putting the year of its birth, 1703 at the heart of the brand’s identity.
An aspect of ‘craft’ was also included, so as to link the brand to the current trends in the luxury universe.
A total repositioning, ‘crafted & refined’ for each element of the mix to re-launch this cult brand from Barbados.
