How to revitalize the brand to gain differentiation from historical and emerging competitors and a beauty market in full mutation?
Reposition the brand around a strong idea: proximity
Bring the brand platform to life with an impactful and modern identity, embodying the brand idea and the founding values of the brand: attentive, generous, spontaneous.
Decline this new identity on all the brand's media.
Henri Abelé is the 5th oldest champagne house.
To create a new differentiating positioning and redefine the visual identity of the brand as well as its entire range of products to ensure its move upmarket.
To position Henri Abelé as a confidential jewel that has to be found and that we are eager to share, illustrated by an emblem representing the door of its cellars.
An identity based on the know-how acquired by the brand for more than two and a half centuries, its human scale and its long-term approach, which allows the wines to reach a perfect maturity to make exceptional champagnes.