BRAND PLATFORM
NOCIBÉ
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ABELÉ 1757
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NOCIBÉ
Brief
How to revitalize the brand to gain differentiation from historical and emerging competitors and a beauty market in full mutation?Idea
Reposition the brand around a strong idea: proximityBring the brand platform to life with an impactful and modern identity, embodying the brand idea and the founding values of the brand: attentive, generous, spontaneous.
Decline this new identity on all the brand's media.
Expertises
BRAND PLATFORM - BRAND STRATEGY - BRANDING - VISUAL IDENTITY
ABELÉ 1757
Brief
Henri Abelé is the 5th oldest champagne house.To create a new differentiating positioning and redefine the visual identity of the brand as well as its entire range of products to ensure its move upmarket.
Idea
To position Henri Abelé as a confidential jewel that has to be found and that we are eager to share, illustrated by an emblem representing the door of its cellars.An identity based on the know-how acquired by the brand for more than two and a half centuries, its human scale and its long-term approach, which allows the wines to reach a perfect maturity to make exceptional champagnes.
