BRAND & CONTENT
LIERAC HOMME
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ESKA COMMUNICATION
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ARAKU
One foot in Bombay, one foot in Paris.
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DALKIA SHOWROOM
Dalkia, the new driving force in energy efficiency. Including interactive spaces which are at the heart of its business activity.
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SHABO
Shabo Wine & Spirits, Made from the Grape.
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LA MERINGAIE
La Meringaie, greed and delicate.
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DALKIA – COMMUNICATION MOVIE
Dalkia, the new driving force in energy efficiency. Including interactive spaces which are at the heart of its business activity
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NUXE
Nuxe, Nature is prodigious.
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TEVA
TEVA, a brand committed to the quality of life of its patients.
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LAROCHE
Laroche, Art of the Senses.
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LA MAISON DU CHOCOLAT
La Maison du Chocolat, when chocolate becomes an Art.
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CONFODECO
Confodeco, trends that leave the magazines to settle in the stores!
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HAGER
Hager, The 4th global brand in the new energy sector
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SHABO – FILM SPOT
Shabo Wine & Spirits, Made from the Grape.
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LIERAC HOMME
Brief
Revitalize the image of the men's range by moving upmarket and simplifying the messages for men.Idea
To create an identity for men within the Lierac universe.A direct, uncluttered approach that is in tune with the times, based on simplicity and efficiency.
Expertises
ADVERTISING - BENCHMARK & AUDIT - BRAND CONTENT - BRAND TERRITORY - BRANDING - INNOVATION & TRENDS - Packaging - VISUAL IDENTITY
ESKA COMMUNICATION
Brief
ESKA is the world leader in 100% recycled cardboard.Design an impactful communication campaign to establish the positioning of the brand and increase its notoriety.
Idea
A colorful campaign based on the ESKA® Colours range, illustrating with humor and delicacy expressions around colors. An article inviting web users to visit a virtual gallery was created for the occasion.Expertises
ADVERTISING - BRAND CONTENT - VISUAL IDENTITY
ARAKU
Brief
Araku is the largest coffee plantation in the world,both certified in organic and bio dynamic
agriculture.
The brand was born from a social project
gathering 10 000 farmers entrepreneurs
under the same cooperative.
We’ve been asked to design the brand’s very first boutique.
in Paris.
Idea
One foot in Bombay, one foot in Paris.A very parisian bistro space with 2 zincs to savour and share.
A very indian atmosphere, full of energy with its floor at the Araku brand’s colours and its forest decor that carries us at the heart of the Araku’s valley plantations.
Expertises
BRAND CONTENT - INTERIOR DESIGN
DALKIA SHOWROOM
Brief
Dalkia, despite its 80 years experience in the energy field, still suffers from a lack of notoriety and is unable to communicate effectively its expertises. How to move from a language of engineers to a form of communication more accessible to the public.Idea
Write a scenario including the expertises and introduce a mascot to help comprehension for all ages.Expertises
BRAND CONTENT - BRAND TERRITORY - EXPERTISES - INTERIOR DESIGN
SHABO
Brief
To construct a strong and premium brand portfolio for range of Ukrainian wines and spirits so as to prepare and assure their international development.Idea
Put in place the brand’s essence, the grape. A sign of quality and wealth from a Ukrainian vineyard.Expertises
BRAND PLATFORM - BRAND TERRITORY - DRAMATIZATION & EVENT DESIGN - INNOVATION & TRENDS - Packaging - PUBLISHING - STYLE BOOK - VISUAL IDENTITY
LA MERINGAIE
Brief
Imagine a fresh, delicate and greedy universe around the meringue.Idea
To design a virual identity as a symbol of an art and a gesture.To showcase the know how through the preparation of the meringues.
To evoke the lightness through a sculptured wall inspired by the whipped cream
Expertises
BRAND CONTENT - BRAND TERRITORY - INTERIOR DESIGN - Packaging - VISUAL IDENTITY
DALKIA – COMMUNICATION MOVIE
Brief
Create a new showcase for Dalkia to express the expertise of the brand.Imagine a collective area that accommodates all the different skills of Dalkia.
Idea
A hive of energy and colour. A highly interactive space connecting Dalkia to its customers.Expertises
BRAND CONTENT - BRAND TERRITORY - INNOVATION & TRENDSNUXE
Brief
Refresh the Nuxe packaging and enforce the brands founding values.(Naturalness, performance and sensuality.)
Idea
An art direction, modern and contemporary; placing nature and its performance at the heart of the brand.Expertises
Packaging - Photography - Visual Art Direction - VISUAL IDENTITY
TEVA
Brief
How to prove the engagement of the brand TEVA (world leader in generic medicines) and embody this as its ‘customer pact.’Idea
A new graphic guideline that improves adherence and safety in medical use.Clearer packaging that is more legible, identifiable and simpler to use.
A new colour system was created that distinguished the difference between the medications for the patient and easier identification for the pharmacist.
PRIX DE L’INNOVATION PHARMAPACK 2015
Expertises
BENCHMARK & AUDIT - BRAND TERRITORY - Packaging - Photography - Visual Art Direction - VISUAL IDENTITY
LAROCHE
Brief
Laroche is a name of note within the Chablis appellation. To co-inside with the numerous vineyards Laroche had acquired abroad, the company wanted to develop a strong and aspirational brand to ensure its development as a reference as an international French brand.Idea
To pass from its incarnation as a wine producer, to a brand. This was done by developing an emblem, a territory and a tone of communication that is distinctive and feminine. (Breaking with the straditional codes of the sector.) Capitalising on the brands new positioning. ‘A return to the senses.’ (See, feel and taste.)Expertises
ADVERTISING - BENCHMARK & AUDIT - BRAND PLATFORM - BRAND TERRITORY - Packaging - PUBLISHING - Visual Art Direction - VISUAL IDENTITY
LA MAISON DU CHOCOLAT
Brief
Define for La Maison du Chocolat, a territory, style and experience that can accompany the brand in its evolution to being a more premium brand.Idea
To place chocolate to the level of ‘Art,’ by creating a whole new universe for La Maison du Chocolate. Uplifting its status in parallel to a luxury (fashion) house, rather than a brand.With this in mind all of the codes of a luxury (fashion) house were deployed; bringing together and valorising its expertise, sensory experience, scenography and rituals.
Expertises
BRAND EXPERIENCE - BRAND PLATFORM - BRAND TERRITORY - INNOVATION & TRENDS - INTERIOR DESIGN - Packaging - PUBLISHING - Visual Art Direction - VISUAL IDENTITY
CONFODECO
Brief
Conforama, a French furnishings leader that is peri-urban wanted to launch a new city centre offer with a focus on home decoration.What kind of brand experience and offer could be dispensed in a city centre?
Idea
Today, interior decoration is more embodied by the magazines than by the stores.Confodeco, the first ‘magazine to store’ that offers all home decoration live…
To be always on the same page!
The new brand consulting service for home decoration, for those who look for products in town and ‘deco’ services. Completely adapted to the trends of urban living.
Rework the offer to target an urban audience and create an area that is evolving and accessible. Featuring the latest trends and contemporary objects.
GOLDEN BRICK FOR BEST RETAIL STORE
Expertises
BRAND EXPERIENCE - BRAND PLATFORM - BRAND TERRITORY - INNOVATION & TRENDS - INTERIOR DESIGN - PUBLISHING - VISUAL IDENTITY
HAGER
Brief
Create Hager as a master brand, by regrouping the different brands of Hager under one name. Federating the group’s actions, better drive its values and ensure a development as an international group.Repositioning the group’s image, ensuring its identity and territory of expression.
Idea
Creation of a brand territory and system that is signified by a symbol that cuts across whole brand; the ‘Colon.’ Thus embodying a key element of the brands positioning as a ‘brand with solutions.’A group that really is united and human.
Expertises
BRAND PLATFORM - BRAND TERRITORY - INTERBRANDING - INTERIOR DESIGN - PUBLISHING - STYLE BOOK - Visual Art Direction - VISUAL IDENTITY - web design
SHABO – FILM SPOT
Brief
Develop a premium film spot for the Ukrainian wine & spirits brand, Shabo.Production : Fatcat