Give structure to the style of the international ranges of skis, snowboards, ski boots and Rossignol fixings.
Restore the brand’s credibility in the snowboarding arena.
Reconstruct the world of racing. Create new lines of skis for women and children. Introduce a new collection of ‘free style’ skis.
Define with the brand the timing of the collections. Give a real stylistic personality to each product section by letting each section appropriate their own values and culture.
Fouganza, a new brand of ‘Passion’ by Decathlon. We accompanied the band’s launch, dedicated to horse riding, right through its development, positioning and identity. For a complete horse riding product range.
Develop an identity that is prestigious and authoritative. Reflecting the founding values of the brand Fouganza, fidelity, respect and a commitment to elegance.