SERVICES & INDUSTRY
Faurie moving on
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ESKA COMMUNICATION
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ESKA FILM
ESKA is the worldwide leader in 100% recycled cardboard.
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ESKA
ESKA is the worldwide leader in 100% recycled cardboard.
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APEF
APEF is a French home care services provider network.
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DALKIA SHOWROOM
Dalkia, the new driving force in energy efficiency. Including interactive spaces which are at the heart of its business activity.
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RENAULT
Renault, the passion of quality.
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CERFRANCE
Cerfrance, an association of men from different territories, looking towards the same direction.
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DALKIA – COMMUNICATION MOVIE
Dalkia, the new driving force in energy efficiency. Including interactive spaces which are at the heart of its business activity
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DALKIA
Dalkia, the new driving force in energy efficiency. Including interactive spaces which are at the heart of its business activity.
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CERFRANCE – TV ADVERTISING CAMPAIGN 2016
Cerfrance, an association of men from different territories, looking towards the same direction.
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HAGER
Hager, The 4th global brand in the new energy sector
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ATLANTIC
Atlantic. A great French brand, a leader in thermal comfort.
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CERFRANCE – TV ADVERTISING CAMPAIGN 2016
Cerfrance, an association of men from different territories, looking towards the same direction.
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Faurie moving on
Brief
"I want our company to be futureproof. How can we pass on a healthy group that understands and anticipates the profound changes in the automotive sector?" Marc Faurie - Chairman - Faurie Group.Idea
Refocus the brand around its founding values: expertise, respect, facilitation, passion for service and agility. Reposition the company as a mobility group rather than an automobile dealership by developing ancillary services. Capitalise on the "F" in Faurie to illustrate its positioning and translate it into the baseline: "Avancer Autrement".Expertises
BRAND PLATFORM - BRAND TERRITORY - VISUAL IDENTITY
ESKA COMMUNICATION
Brief
ESKA is the world leader in 100% recycled cardboard.Design an impactful communication campaign to establish the positioning of the brand and increase its notoriety.
Idea
A colorful campaign based on the ESKA® Colours range, illustrating with humor and delicacy expressions around colors. An article inviting web users to visit a virtual gallery was created for the occasion.Expertises
ADVERTISING - BRAND CONTENT - VISUAL IDENTITY
ESKA FILM
Brief
ESKA is the worldwide leader in 100% recycled cardboard.Redefine the brand platform in order to turn the brand’s status from “raw material provider” to a “partner” for brands.
Idea
We positioned ESKA as architects of identity materials, in order to position it as a premium and creative partner for brands and their packaging solutions.Therefore, we created ESKA Gallery, a new place for creative inspiration, supporting the brand’s new style.
Expertises
ADVERTISING - BRAND CONTENT - BRAND PLATFORM - EVENT DESIGN - Visual Art Direction - VISUAL IDENTITYESKA
Brief
ESKA is the worldwide leader in 100% recycled cardboard.Redefine the brand platform in order to turn the brand’s status from “raw material provider” to a “partner” for brands.
Idea
We positioned ESKA as architects of identity materials, in order to position it as a premium and creative partner for brands and their packaging solutions.Therefore, we created ESKA Gallery, a new place for creative inspiration, supporting the brand’s new style.
Expertises
ADVERTISING - BRAND CONTENT - BRAND PLATFORM - EVENT DESIGN - sound design - Visual Art Direction - VISUAL IDENTITY - web design
APEF
Brief
We’ve been asked to re position APEF.Idea
In a highly competitive context, we decided to position APEF as a deeply human brand, which believes in the strength of a human and efficient service.Expertises
ADVERTISING - BRAND CONTENT - BRAND PLATFORM - VISUAL IDENTITY - web design
DALKIA SHOWROOM
Brief
Dalkia, despite its 80 years experience in the energy field, still suffers from a lack of notoriety and is unable to communicate effectively its expertises. How to move from a language of engineers to a form of communication more accessible to the public.Idea
Write a scenario including the expertises and introduce a mascot to help comprehension for all ages.Expertises
BRAND CONTENT - BRAND TERRITORY - EXPERTISES - INTERIOR DESIGN
RENAULT
Brief
How to develop a brand universe that illustration the passion of quality through a more elegant and emotional graphic universe for a simpler and more aspirational international use.Idea
To reintroduce the brand in a "Passion for life" universe through three main elements : modernity, quality and emotional power.Expertises
BRAND TERRITORY - EVENT DESIGN - INTERIOR DESIGN - PUBLISHING - STYLE BOOK - VISUAL IDENTITY
CERFRANCE
Brief
To restore meaning to the brand and federate all the members of the networks, main actor of collective brand dynamic.Idea
To present the reality of the brand : an association of men from different territories, looking towards the same direction.Expertises
BRAND TERRITORY - VISUAL IDENTITY
DALKIA – COMMUNICATION MOVIE
Brief
Create a new showcase for Dalkia to express the expertise of the brand.Imagine a collective area that accommodates all the different skills of Dalkia.
Idea
A hive of energy and colour. A highly interactive space connecting Dalkia to its customers.Expertises
BRAND CONTENT - BRAND TERRITORY - INNOVATION & TRENDSDALKIA
Brief
Create a new showcase for Dalkia to express the expertise of the brand.Imagine a collective area that accommodates all the different skills of Dalkia.
Idea
A hive of energy and colour. A highly interactive space connecting Dalkia to its customers.Expertises
INNOVATION & TRENDS - INTERIOR DESIGN - VISUAL IDENTITY
CERFRANCE – TV ADVERTISING CAMPAIGN 2016
Brief
To restore meaning to the brand and federate all the members of the networks, main actor of collective brand dynamic.Idea
To present the reality of the brand : an association of men from different territories, looking towards the same direction.Expertises
ADVERTISING - BRAND TERRITORY - VISUAL IDENTITYHAGER
Brief
Create Hager as a master brand, by regrouping the different brands of Hager under one name. Federating the group’s actions, better drive its values and ensure a development as an international group.Repositioning the group’s image, ensuring its identity and territory of expression.
Idea
Creation of a brand territory and system that is signified by a symbol that cuts across whole brand; the ‘Colon.’ Thus embodying a key element of the brands positioning as a ‘brand with solutions.’A group that really is united and human.
Expertises
BRAND PLATFORM - BRAND TERRITORY - INTERBRANDING - INTERIOR DESIGN - PUBLISHING - STYLE BOOK - Visual Art Direction - VISUAL IDENTITY - web design
ATLANTIC
Brief
Rebuild the brands identity by differentiating the two main brand groups, Atlantic and thermor. Each brand offering a specific brand territory in terms of communication (branding) and industrial design (products.)Idea
Signify through their visual identity, Atlantic’s multiplicity of expertise.(Heating, air conditioning, new energies.)
An image of movement and a personality of modern brand, which is applied across the identity. Right down to the product design.
