HOME & TECHNOLOGY
WOODEUM
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ARDEA
Paulette, the cleaning terror.
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ARDEA – FILM
Paulette, the cleaning terror.
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CONFODECO
Confodeco, trends that leave the magazines to settle in the stores!
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HAGER
Hager, The 4th global brand in the new energy sector
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ATLANTIC
Atlantic. A great French brand, a leader in thermal comfort.
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WOODEUM
Brief
Woodeum, specialist of new generation, made from solid wood, low-carbon building, wishes to renew its brand image and the way the brand communicates.Idea
We repositioned the brand around its core values: pioneer spirit, expertise, commitment and respect by creating a new style.We created new communications media aligned with the brand’s new image.
Expertises
ARDEA
Brief
What does a cleaning brand look like that incarnates the trends of the marketplace and the needs of the consumer? (Made in France, efficient, Innovate, Authentic.)Idea
Paulette.A brand of legendary efficiency that has created a real difference to a marketplace that is often dominated by brands codes of disembodied efficiency.
This trusted brand, lively and real, shows its confidence through a character ‘Paulette,’ who embodies authenticity and Frenchness.
Expertises
BRAND TERRITORY - INNOVATION & TRENDS - NAMING - Packaging - VISUAL IDENTITY
ARDEA – FILM
Brief
What does a cleaning brand look like that incarnates the trends of the marketplace and the needs of the consumer? (Made in France, efficient, Innovate, Authentic.)Idea
Paulette.A brand of legendary efficiency that has created a real difference to a marketplace that is often dominated by brands codes of disembodied efficiency.
This trusted brand, lively and real, shows its confidence through a character ‘Paulette,’ who embodies authenticity and Frenchness.
Expertises
BRAND TERRITORY - INNOVATION & TRENDS - NAMING - Packaging - VISUAL IDENTITYCONFODECO
Brief
Conforama, a French furnishings leader that is peri-urban wanted to launch a new city centre offer with a focus on home decoration.What kind of brand experience and offer could be dispensed in a city centre?
Idea
Today, interior decoration is more embodied by the magazines than by the stores.Confodeco, the first ‘magazine to store’ that offers all home decoration live…
To be always on the same page!
The new brand consulting service for home decoration, for those who look for products in town and ‘deco’ services. Completely adapted to the trends of urban living.
Rework the offer to target an urban audience and create an area that is evolving and accessible. Featuring the latest trends and contemporary objects.
GOLDEN BRICK FOR BEST RETAIL STORE
Expertises
BRAND EXPERIENCE - BRAND PLATFORM - BRAND TERRITORY - INNOVATION & TRENDS - INTERIOR DESIGN - PUBLISHING - VISUAL IDENTITY
HAGER
Brief
Create Hager as a master brand, by regrouping the different brands of Hager under one name. Federating the group’s actions, better drive its values and ensure a development as an international group.Repositioning the group’s image, ensuring its identity and territory of expression.
Idea
Creation of a brand territory and system that is signified by a symbol that cuts across whole brand; the ‘Colon.’ Thus embodying a key element of the brands positioning as a ‘brand with solutions.’A group that really is united and human.
Expertises
BRAND PLATFORM - BRAND TERRITORY - INTERBRANDING - INTERIOR DESIGN - PUBLISHING - STYLE BOOK - Visual Art Direction - VISUAL IDENTITY - web design
ATLANTIC
Brief
Rebuild the brands identity by differentiating the two main brand groups, Atlantic and thermor. Each brand offering a specific brand territory in terms of communication (branding) and industrial design (products.)Idea
Signify through their visual identity, Atlantic’s multiplicity of expertise.(Heating, air conditioning, new energies.)
An image of movement and a personality of modern brand, which is applied across the identity. Right down to the product design.
