FOOD & DRINKS
VAJA by SHABO
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ABELÉ 1757
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ST-RÉMY SIGNATURE
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SHABO
Shabo, Wine & Spirits, Made from the Grape.
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NICOLAS FEUILLATTE
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ST-RÉMY
The Brandy so French
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SHABO FILM
Shabo, Wine & Spirits, Made from the Grape.
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NICOLAS FEUILLATTE FILM
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ST-RÉMY FILM
The Brandy so French
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ARAKU
One foot in Bombay, one foot in Paris.
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SHABO
Shabo Wine & Spirits, Made from the Grape.
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LA MERINGAIE
La Meringaie, greed and delicate.
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LAROCHE
Laroche, Art of the Senses.
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LA MAISON DU CHOCOLAT
La Maison du Chocolat, when chocolate becomes an Art.
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LA BELLE ILOISE
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SHABO – FILM SPOT
Shabo Wine & Spirits, Made from the Grape.
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MOUNT GAY
Mount Gay 1703, The oldest rum in the world.
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VAJA by SHABO
Brief
To develop an exclusive range. The rarest vintage wines of Shabo, selected, aged and kept at the estate. They are brought together in a collection of exceptional refinement.Idea
The vine boletus, its bark, its movement, its nodes: it is the link between the soil, the plant and the sky. It is the precious icon of the exclusive collection. Vaja's signature marks the precious bottles.Expertises
BRAND TERRITORY - Packaging - VISUAL IDENTITY
ABELÉ 1757
Brief
Henri Abelé is the 5th oldest champagne house.To create a new differentiating positioning and redefine the visual identity of the brand as well as its entire range of products to ensure its move upmarket.
Idea
To position Henri Abelé as a confidential jewel that has to be found and that we are eager to share, illustrated by an emblem representing the door of its cellars.An identity based on the know-how acquired by the brand for more than two and a half centuries, its human scale and its long-term approach, which allows the wines to reach a perfect maturity to make exceptional champagnes.
Expertises
BRAND PLATFORM - BRAND TERRITORY - NAMING - Packaging - VISUAL IDENTITY
ST-RÉMY SIGNATURE
Brief
Search for a name, create a specific volume design and a unique and differentiating visual identity for the new brandy of the world leader Saint-Rémy.Idea
A "Signature" bottle full of roundness, softness and elegance, perfectly illustrating the vision of master blender Cécile Roudaut for her first original creation.Expertises
Packaging - VISUAL IDENTITY - VOLUME & PACKAGING DESIGN
SHABO
Brief
We've been asked to use this new positioning for the restyling of their wine collection by :making more distinct the differentiation between various kinds of wines of the brand.
Idea
We used the grape, as a strong brand identity component, but we deconstructed the realistic and previous approach to rebuild it in a more modern way.Expertises
BRAND TERRITORY - Packaging - Visual Art Direction
NICOLAS FEUILLATTE
Brief
NICOLAS FEUILLATTE (the first brand sold in France and the 3rd largest brand in the world) asked DESDOIGTS ET ASSOCIÉS to redefine its new visual identity, the entire range of products and its move upmarket.Idea
A new emblem that repositioned NICOLAS FEUILLATTE as the biggest champagne brand of winegrowers, where men and nature merge into a more authentic, more emotional and more qualitative symbol.Expertises
BRAND PLATFORM - BRAND TERRITORY - MOTION DESIGN - Packaging
ST-RÉMY
Brief
We’ve been asked to rebuild the brand platform and visual identity of the world's brandy leader, SAINT-REMY, and to apply this new expression to all supports of the brand.Idea
We rebuilded the SAINT-REMY brand identity around a new symbol: “the lion armed with an axe”.
We studied the history of the brandy and found a relevant symbol in relation to the origin of the product (“Brandewjin” which means “burnt wine” in Norwegian) and to the DNA of the brand (every blazons of Norwegian kings are constructed around lions armed with an axe).
Expertises
ADVERTISING - BRAND CONTENT - BRAND PLATFORM - DESIGN VOLUME - DRAMATIZATION & EVENT DESIGN - MERCHANDISING - MOTION DESIGN - Packaging - Visual Art Direction
SHABO FILM
Brief
We've been asked to use this new positioning for the restyling of their wine collection by :making more distinct the differentiation between various kinds of wines of the brand.
Idea
We used the grape, as a strong brand identity component, but we deconstructed the realistic and previous approach to rebuild it in a more modern way.Expertises
BRAND TERRITORY - Packaging - Visual Art DirectionNICOLAS FEUILLATTE FILM
Brief
NICOLAS FEUILLATTE (the first brand sold in France and the 3rd largest brand in the world) asked DESDOIGTS ET ASSOCIÉS to redefine its new visual identity, the entire range of products and its move upmarket.Idea
A new emblem that repositioned NICOLAS FEUILLATTE as the biggest champagne brand of winegrowers, where men and nature merge into a more authentic, more emotional and more qualitative symbol.Expertises
BRAND PLATFORM - BRAND TERRITORY - MOTION DESIGN - PackagingST-RÉMY FILM
Brief
We’ve been asked to rebuild the brand platform and visual identity of the world's brandy leader, St Rémy, and to apply this new expression to all supports of the brand.Idea
We studied the history of the Brandy and we found a consistent symbol with the origin of the product (“Brandewjin” means “burnt wine” in Norwegian) and the DNA of the brand (the lion armed with an axe is a symbol and is represented on all kings of Norway's blazons).Expertises
ADVERTISING - BRAND CONTENT - BRAND PLATFORM - DESIGN VOLUME - DRAMATIZATION & EVENT DESIGN - MERCHANDISING - MOTION DESIGN - Packaging - Visual Art DirectionARAKU
Brief
Araku is the largest coffee plantation in the world,both certified in organic and bio dynamic
agriculture.
The brand was born from a social project
gathering 10 000 farmers entrepreneurs
under the same cooperative.
We’ve been asked to design the brand’s very first boutique.
in Paris.
Idea
One foot in Bombay, one foot in Paris.A very parisian bistro space with 2 zincs to savour and share.
A very indian atmosphere, full of energy with its floor at the Araku brand’s colours and its forest decor that carries us at the heart of the Araku’s valley plantations.
Expertises
BRAND CONTENT - INTERIOR DESIGN
SHABO
Brief
To construct a strong and premium brand portfolio for range of Ukrainian wines and spirits so as to prepare and assure their international development.Idea
Put in place the brand’s essence, the grape. A sign of quality and wealth from a Ukrainian vineyard.Expertises
BRAND PLATFORM - BRAND TERRITORY - DRAMATIZATION & EVENT DESIGN - INNOVATION & TRENDS - Packaging - PUBLISHING - STYLE BOOK - VISUAL IDENTITY
LA MERINGAIE
Brief
Imagine a fresh, delicate and greedy universe around the meringue.Idea
To design a virual identity as a symbol of an art and a gesture.To showcase the know how through the preparation of the meringues.
To evoke the lightness through a sculptured wall inspired by the whipped cream
Expertises
BRAND CONTENT - BRAND TERRITORY - INTERIOR DESIGN - Packaging - VISUAL IDENTITY
LAROCHE
Brief
Laroche is a name of note within the Chablis appellation. To co-inside with the numerous vineyards Laroche had acquired abroad, the company wanted to develop a strong and aspirational brand to ensure its development as a reference as an international French brand.Idea
To pass from its incarnation as a wine producer, to a brand. This was done by developing an emblem, a territory and a tone of communication that is distinctive and feminine. (Breaking with the straditional codes of the sector.) Capitalising on the brands new positioning. ‘A return to the senses.’ (See, feel and taste.)Expertises
ADVERTISING - BENCHMARK & AUDIT - BRAND PLATFORM - BRAND TERRITORY - Packaging - PUBLISHING - Visual Art Direction - VISUAL IDENTITY
LA MAISON DU CHOCOLAT
Brief
Define for La Maison du Chocolat, a territory, style and experience that can accompany the brand in its evolution to being a more premium brand.Idea
To place chocolate to the level of ‘Art,’ by creating a whole new universe for La Maison du Chocolate. Uplifting its status in parallel to a luxury (fashion) house, rather than a brand.With this in mind all of the codes of a luxury (fashion) house were deployed; bringing together and valorising its expertise, sensory experience, scenography and rituals.
Expertises
BRAND EXPERIENCE - BRAND PLATFORM - BRAND TERRITORY - INNOVATION & TRENDS - INTERIOR DESIGN - Packaging - PUBLISHING - Visual Art Direction - VISUAL IDENTITY
LA BELLE ILOISE
Brief
Support the development of the brand by defining its new territory and rethink the brand’s containers.Idea
A business model of ‘bundling’ was used to give a new life to the brand. This was done by developing a series of containers that are ‘decorative and gourmet.’ Thus making the purchaser want to store and/or use as a gift for either oneself or friends.Expertises
BRAND TERRITORY - INNOVATION & TRENDS - NAMING - Packaging - VISUAL IDENTITY
SHABO – FILM SPOT
Brief
Develop a premium film spot for the Ukrainian wine & spirits brand, Shabo.Production : Fatcat
Idea
Transcend the essence of the brand and ensemble of its product ranges though a spectacular vision of the grape.Expertises
ADVERTISING - Visual Art DirectionMOUNT GAY
Brief
How do you reposition the brand Mount Gay so that it can compete with its rival premium whisky and cognac brands?Idea
Mount Gay Rum is an artisan brand of where the highest premium rum is 300 years old, the oldest rum in the world.In the optic of making the brand more premiums, the brand group RÉMY COINTREAU anchored the brand around its history. This was done by putting the year of its birth, 1703 at the heart of the brand’s identity.
An aspect of ‘craft’ was also included, so as to link the brand to the current trends in the luxury universe.
A total repositioning, ‘crafted & refined’ for each element of the mix to re-launch this cult brand from Barbados.
