BEAUTY & CARE
NOCIBÉ
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MAISON PSYCHE
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MAISON PSYCHE FILM
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FRANCK PROVOST
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MY BLEND
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LIERAC HOMME
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CLARINS BRIGHT PLUS
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LAZARTIGUE
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BIOGARAN
Biogaran is a French brand specialized in generic drugs.
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CLARINS
CLARINS, for the sake of women’s beauty.
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NUXE
Nuxe, Nature is prodigious.
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MARIONNAUD
Marionnaud, beauty & skin expert.
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TEVA
TEVA, a brand committed to the quality of life of its patients.
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CARREFOUR
Cosmetic Design, Paris. Beauty is not a luxury it is a right.
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CLARINS MEN
Clarins Men, long live men’s skin.
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YVES SAINT LAURENT
Yves Saint Laurent, knows women better so as to reveal their true beauty.
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NOCIBÉ
Brief
How to revitalize the brand to gain differentiation from historical and emerging competitors and a beauty market in full mutation?Idea
Reposition the brand around a strong idea: proximityBring the brand platform to life with an impactful and modern identity, embodying the brand idea and the founding values of the brand: attentive, generous, spontaneous.
Decline this new identity on all the brand's media.
Expertises
BRAND PLATFORM - BRAND STRATEGY - BRANDING - VISUAL IDENTITY
MAISON PSYCHE
Brief
Create and strong and impactful visual identity and brand territory for one of the most high-end perfume existing, shaped by time into oak barrels in the manner of the finest cognac.Idea
Designing of an identity at the crossroads of the spirits and beauty worlds with the butterfly as its emblem.An impactful brand territory, notably with the creation of a packaging ritual echoing the gestures of the butterfly's wings during its flight.
Expertises
BRAND EXPERIENCE - brand identity - Packaging - VISUAL IDENTITY
MAISON PSYCHE FILM
Brief
Create and strong and impactful visual identity and brand territory for one of the most high-end perfume existing, shaped by time into oak barrels in the manner of the finest cognac.Idea
Designing of an identity at the crossroads of the spirits and beauty worlds with the butterfly as its emblem.An impactful brand territory, notably with the creation of a packaging ritual echoing the gestures of the butterfly's wings during its flight.
Expertises
BRAND EXPERIENCE - brand identity - Packaging - VISUAL IDENTITYFRANCK PROVOST
Brief
How to create a hair care brand that provides the best of both worlds: a clean beauty composition and a technical approach.Idea
A range with a bold identity: simple and pure.Natural and mineral ingredients inspired a natural-tone-color-palette and a classic yet joyful typeface.
Franck Provost is now a pioneer of clean hair care movement.
Expertises
MY BLEND
Brief
To design a differentiating and impactful identity for a brand whose ambition is to revolutionise the beauty of tomorrow.Idea
Back to the roots: A minimalist and pure identity. Simplicity, expertise and efficiency are combined in an uncompromising creation for true and essential beauty, perfectly embodying the myBlend promise: Strong, healthy, and radiant skin.Expertises
BRAND EXPERIENCE - BRAND PLATFORM - DESIGN VOLUME - INNOVATION & TRENDS - Packaging - VISUAL IDENTITY
LIERAC HOMME
Brief
Revitalize the image of the men's range by moving upmarket and simplifying the messages for men.Idea
To create an identity for men within the Lierac universe.A direct, uncluttered approach that is in tune with the times, based on simplicity and efficiency.
Expertises
ADVERTISING - BENCHMARK & AUDIT - BRAND CONTENT - BRAND TERRITORY - BRANDING - INNOVATION & TRENDS - Packaging - VISUAL IDENTITY
CLARINS BRIGHT PLUS
Brief
Clarins, the European leader in women's cosmetics, asked the agency to work on a new bottle shape specially tailored for the Asian market for the re-launch of its Bright Plus serum in 2020.Idea
A more premium volume, all in roundness and softness for a product conveying modernity but also lightness, freshness and delicacy.A new serum that is more up to date and in line with the new expectations of women.
Expertises
Packaging - VISUAL IDENTITY - VOLUME & PACKAGING DESIGN
LAZARTIGUE
Brief
Lazartigue, a hair care expert, wishes to renew its brand’s and packaging’s identity in order to display the brand’s new positioning statement.Idea
We portrayed the brand’s historical naturality by creating a graphic and colour universe and a vegan and botanical visual.Expertises
BIOGARAN
Brief
In a market largely dominated by well-known brands, we’ve been asked to differentiate Biogaran's OTC drugs with an innovative concept.Idea
We created a graphic universe with a specific visual, the dialogue bubble, as a link between the patient and the pharmacist. A chromatic game that makes it easier to differentiate each therapeutic category.A closer, more simple and more effective approach.
Expertises
BRAND PLATFORM - Packaging - VISUAL IDENTITY
CLARINS
Brief
CLARINS the European leader in cosmetics for women questioned the coherence across their product ranges. Including the perceived value of the brands’ products and the aging of part of their clientel.Idea
Clarify, modernise and reconstruct the emotional values of Clarins.A redefinition of the brand’s codes by creating a system of logic, according to theme. Creating added perceived value in technicality and status.
A new brand spirit that is more actual, more statutory and more in line with the founding values of the brand.
GRAND PRIX STRATÉGIES DU DESIGN
PENTAWARD D'ARGENT
PRIX SUPER DESIGN
Expertises
BRAND TERRITORY - DESIGN VOLUME - INNOVATION & TRENDS - VISUAL IDENTITY
NUXE
Brief
Refresh the Nuxe packaging and enforce the brands founding values.(Naturalness, performance and sensuality.)
Idea
An art direction, modern and contemporary; placing nature and its performance at the heart of the brand.Expertises
Packaging - Photography - Visual Art Direction - VISUAL IDENTITY
MARIONNAUD
Brief
Rethink the beauty range of Marionnaud and assure its credibility.Rejuvenate its target, to better express its positioning.
Idea
Install strong brand codes to promote the brand status. Differentiate between the ranges by redefining the experience of buying beauty products in multiple. (The reason for the ampersand is symbol.) And create a scenography of textures to highlight the brands sensuality.Expertises
BRAND PLATFORM - Packaging - Visual Art Direction - VISUAL IDENTITY
TEVA
Brief
How to prove the engagement of the brand TEVA (world leader in generic medicines) and embody this as its ‘customer pact.’Idea
A new graphic guideline that improves adherence and safety in medical use.Clearer packaging that is more legible, identifiable and simpler to use.
A new colour system was created that distinguished the difference between the medications for the patient and easier identification for the pharmacist.
PRIX DE L’INNOVATION PHARMAPACK 2015
Expertises
BENCHMARK & AUDIT - BRAND TERRITORY - Packaging - Photography - Visual Art Direction - VISUAL IDENTITY
CARREFOUR
Brief
Becoming a real alternative to other national brands by offering over 600 credible and accessible, quality products.Idea
Rethink what really is the role of a distributor brand? Draw on the premium beauty codes of the marketplace. Create a brand portfolio of aspirational products for every consumer type.Expertises
BRAND TERRITORY - INTERBRANDING - Packaging - VISUAL IDENTITY
CLARINS MEN
Brief
CLARINS the European leader in cosmetics for women wanted to extend its offer to men.How could CLARINS benefit from its brand capital, without betraying its female clientel?
How do you seduce a male clientele to a brand that, ‘till now is exclusively feminine?
Idea
Creation of the brand CLARINS FOR MEN supported by a new language in the form of pictograms.A simple idea, a language exclusively masculine with a dose of humour and short product range for an immediate impact. (Number two worldwide in six months.)
