Brand strategy and culture

• Brand diagnostics and audit (consumer surveys, semiotics, visual audit)
• Per sector benchmarking
• Analysis of key challenges (strategic, marketing, commercial, internal, environmental)
• Brand platform (vision, mission, ambition, values, personality …)
• Brand positioning
• Brand architecture (organisation of brand portfolio and interbranding)
• Creation of brand names and brand signatures
• Brand culture white papers
• Communication plans for internal launch & training of operational teams